Points to Ponder before you Buy ASO Services - App Marketing Explained
Built an app and looking for ASO services to market it? Want to generate revenue from your existing app by using ASO? Already using ASO for marketing your app but hardly getting any profit?
If the answer is ‘Yes’ for any of the above questions, you are missing something about ASO services. This article is about the points you need to checkout before opting for any ASO service for the marketing of your mobile application.
What exactly is ASO?
To begin with, what is ASO is all about? ASO stands for App Store Optimization and does exactly the same way as SEO does for any website. That means it helps the apps getting higher app store ranks and thus great reviews and ratings so that the users find this reliable while searching for that kind of apps in-app store.
But, can only the use of buying ASO services be helpful to build the trust of your customers for a long time? The answer is yes, but with a combination of some other things that will work like wonder together. Then, the question comes about what you should do, right?
Here are some points that you need to work on before you plan to spend your money on an ASO service:-
1. Build Your App Good
The main thing your users are looking for is your app and nothing else. Before any marketing or talking about your app, you should build a unique, error-free, friendly, and feature-rich app for your users. Thus when users will install your app and start using it, they become a fan and loyal customers forever.
2. Take steps to retain your customers
The most important problem found for most of the apps according to app store research is its retention rate. 90% of the apps’ retention rate is a maximum 6 months in their user’s mobile. It will help when you get high retention installs, to get more customers, but you need to take some steps ahead to retain them longer. You need to invest in research to understand customer’s needs in your business so that they return back to use your app again and again. Also, you need to create engagement for your customer’s recurring use, like some reminders, exclusive contents, packages and offers etc. to keep your customer’s interest intact.
3. Build a two-way communication channel
This is the thing most of the app builders miss sometimes. They forget to build a two-way communication between the customer and you. There should be an easy way for the user to speak their heart out on your app, like a Feedback button. Using their feedback, you should really improve the features, listen to your user’s needs, issues, rectify them, and most importantly acknowledge them for their contribution. Thus, your users will feel valued and will return back again.
4. Do your own marketing analysis
In the parallel of ASO services, use your own marketing channel to build your app’s genuine user base first. Plan your marketing first before building the real app. Such as the landing page, the quotations, the color-coding to attract users, etc. Also, you need to analyze your business and extract all the important keywords, before you purchase keyword app installs or keyword search installs from ASO service provider. Besides getting app reviews, you need to encourage your existing happy customers to leave a good review often.
5. Use rewards as paybacks to users
To engage and retain your customers you need to plan for rewards, coupons, etc to pay them back. When you’ll opt for an app campaign from your ASO service provider, let them use your customized reward techniques.
And, last but not least,
6. Search for ASO services that will actually help
There are so many ASO service providers in the market and you need to find one that suits your needs and requirements. Most importantly find a trusted and well-reputed service provider that offers full control on your app campaigns by giving you your own interface.
When you use services from a service provider like ASOeShop, it really makes a difference in boosting your app’s rating, reviews, installs, and ranks in app stores.
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